Top 5 Communication Apps Performance in Madagascar - Q1 2023

In Q1 2023, the top 5 communication apps in Madagascar demonstrated diverse trends in downloads, revenue, and active users. Here is a closer look at the performance of these apps based on Sensor Tower data.

WhatsApp Messenger saw a fluctuating pattern in weekly downloads, starting at approximately 8.7K in late December and peaking at 18.4K in early January. By the end of March, downloads had declined to around 11K. The app maintained a steady increase in weekly active users, rising from 2.53M at the start of the quarter to 2.58M by the end.

Messenger from Meta Platforms experienced a consistent but modest weekly revenue of $2 throughout the quarter. Weekly downloads peaked at 14.2K in early January before gradually declining to approximately 9.5K by the end of March. Active users saw a steady increase, starting at 451K in late December and reaching 508K by the end of the quarter.

Snapchat from Snap Inc showed varied revenue trends, peaking at $15 in late December and mid-March. Downloads fluctuated, starting at 10.1K and experiencing a significant drop to 4.4K by the end of March. Active users increased from 91.7K to 100K over the quarter.

Telegram observed a notable increase in weekly revenue, peaking at $38 in late February. Downloads showed an overall upward trend, starting at around 2K and peaking at 3.3K in mid-March. Active users grew steadily from 109K to 138K throughout the quarter.

Opera Mini: Fast Web Browser had a consistent weekly download pattern, starting at 2.1K and peaking at 2.7K in mid-March before dropping to 1.8K by the end of the month. Active users increased from 28K to 34K over the quarter.

For more detailed insights and analytics, visit Sensor Tower.